About Us

Charlottesville

920 Gardens Boulevard
Charlottesville, VA 22901

Phone: (434) 326-5477

Email: info@avenuerealtygroup.com

Waynesboro

Phone: (540) 254-5045

Email: info@avenuerealtygroup.com

Useful Links
Click to watch Barbara Corcoran, ABC's Shark on Shark Tank and Real Estate Mogul Endorse Avenue Realty

Marketing Plan

Avenue Realty Realtors Know
the Local Real Estate Markets

We know what makes your home sell. We make sure you are fully aware of the current market facts for your neighborhood, city, and on a regional level. We focus on a few different areas to make sure your home will sell for the most amount of money as possible; pricing a home correctly, making those needed home repairs, staging, differentiation, innovative marketing, and constant client communication.

When you choose to work with us, you're not just getting agents who use the best tools and technology to sell your property for the most amount of money in the least amount of time. You're getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of. We custom tailor property marketing strategies to target where buyers are looking - both online and in person. Plus, we make listings shine with the best photography and content.

Our Strategy to Sell Your Home

Pricing your
home correctly

Fixing the
small things

Staging your
house correctly

Differentiating
your home

Innovative
internet marketing

100% transparent
communication

Pricing a Home Correctly

The right price for your property is determined by current market conditions and an understanding on home values that goes well beyond a Zesstimate. We focus on market conditions and FACTS when pricing a home. Our primary focus is on correctly pricing your home, not providing a wild price range. We plug into rich, up-to-date MLS data to select active, pending, and sold properties that are comparable to your home. Combined with our years of experience in the area and our in-house real estate appraiser this method assures we market your property correctly so that your listing sells when you want for the price you deserve. Avenue Realty Realtors will not provide a pricing strategy solely focused on getting the listing because we believe our performance in pricing homes correctly is why our clients consistently receive more money for their homes than the average seller.

Fixing the Small Things

There are always little things that need repaired/replaced in any home prior to listing. We save you time and energy by utilizing our expertise and coordinating with our network of contractors to get them in your home quickly to tackle the project. We have years of experience in assisting our clients with getting their homes in the best condition possible prior to listing, and we handle this part of the process for you.

Staging

We walk through our client's home before listing and offer staging advice. When needed we will bring in staging materials. After selling 100s of homes, renovating homes ourselves, building homes ourselves, and assisting 100s of clients, we tend to know a thing or two about getting a home ready to be listed while saving your time and energy.

Differentiating Your Home

PHOTOGRAPHS, VIRTUAL TOURS, 3D WALKTHROUGHS/VIDEOS, CUSTOM WEBSITES, PROFESSIONAL PRINT
We help our clients differentiate from their competition and stand out from everyone else by executing our customer and personalized marketing approach. At Avenue Realty, no listing will ever appear to the consumer as just another listing. We are a small but mighty real estate firm where you won't be 1 of 200+ listings so the marketing of your home has our full attention. Today's home buyers are armed with more information than ever. They tell their agents which homes they want to see - and they've already rejected listings with too few, or poor quality photos, no videos, and a really lame online presence coupled with what looks like high school level print materials. It is absolutely vital that your online listing shines against all the competition and we have put together an amazing team at Avenue Realty who provides their undivided attention in executing your home's custom marketing plan.

Innovative Internet Marketing

We reach those 90% of buyers who solely search online for a home. We target our marketing strategy and resources to match buyers specifically looking for homes in the price point of the listings. The more targeted you can be with your marketing the more serious buyers in that price range see your property, the faster it sells, period. We will market your listing with high-converting content in multiple places, including our website, home search portals, search engines, pay per click campaigns, and social media sites.

Communication

We never leave our clients wondering about what we are doing to sell their home. We are not a list it and forget it real estate firm. We believe in transparency and constant communication because ever single details about the process of selling your home is important to you and even more important to us, so we can get you on your way to the next phase in your life.