What should I look for in a comprehensive marketing plan?

At this point in the process, you should have interviewed at least two Realtors and set a listing price. It is now time to understand the comprehensive marketing plan tailored to your specific home. Avenue Realty provides all potential listing clients with a listing presentation that explains our complete marketing strategy as developed with our partnering digital marketing company, which includes traditional print media (e.g., magazine ads, flyers, mailers, postcards, etc.), open house strategy, and digital marketing strategy. At Avenue Realty we invest in marketing to a level that is unparalleled by our competition.

Putting a sign in your yard and offering to do an open house is not of much value to a seller. Putting your home on Zillow, MLS and other websites is a very basic start. These things are certainly essential, but they are not a comprehensive marketing plan. See below for what is.

Impressive Online Presence

It is a startling fact that 98% of home buyers use the internet to find their next home. This means that while these potential buyers are searching through Zillow, Realtor.com and Trulia you want to make sure that your home stands out from the rest. This can be done through professional photography and thoughtful remarks about the home.

Signage for Those Who Search the Roads Rather Than the Internet

We have taken time and conducted focus groups to ensure that our signage is easy to recognize, see, and read from a car. Why is this so important? Roads are littered with signage from garage sales, to political elections, to homes for sale. Avenue Realty has vertical signs making it easier to spot, especially in areas where the vegetation is overgrown. In addition to large QR codes make it easy for someone to scan with their phone for details on your listing rather than run out in the rain hoping there is still a flyer left in the “take one” tube. We will make sure potential buyers can find your home and learn about it quickly and easily.

Brochures

A photograph of your home on printer paper with a sales price doesn’t help the potential buyer remember what was so wonderful about your home. Avenue Realty and our marketing company will produce a high-end brochure with thoughtful information about your home and neighborhood. With professional photographs showcasing your home and pertinent information about at their finger tips, buyers will remember why your home is at the top of their list.

Advertising Open Houses

Open houses are great, but that isn’t advertising. Open houses should be advertised not only through online sites, but also through strategic mailings. Avenue Realty markets all open houses through comprehensive map and neighborhood searches to be sure the right people know about your home.

Print Ads

Although most home searches are done online, studies show that when a person is selling their home they expect print marketing as well. Your home should be showcased in an ad with professional photography and thoughtful design. The same style ad with a different house each month is not going to attract a buyer. Avenue Realty approaches each listing with a blank slate keeping ads fresh and designing a brand and message about your home that is woven into all of our marketing materials.

*Avenue Realty Quick Tip*

Professional photography is proven to drive traffic to your home from buyers searching the internet as there is undoubtedly a huge difference in the quality. This is not the time for camera phone images!

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The Complete Home Selling Guide

The Complete Home Selling Guide

When you look to sell your home, there are a ton of questions that surface. Well, we’ve developed a complete guide to reference when you decide to sell your home. Checkout our ebook to get answers from some of the most frequently asked questions.

home-selling-guide-download

Closing on your home

Closing on your home

Once you have accepted an offer to purchase and you and the buyer have signed all the contractual documents, the result is a legally-binding ratified contract. It will be essential for you stay on top of any items needed from you during the transaction, such as providing a termite inspection letter and providing access to the home for inspections and appraisals.

Is there anything I need to do while my home is on the market?

Is there anything I need to do while my home is on the market?

While your home is on the market, always be prepared for the last-minute showing by doing your best to keep your home clean, de-cluttered and organized. Make sure to clean those dirty dishes in the sink and take out the trash!

Decide on your terms

Decide on your terms

Deciding on terms you will accept from or offer to a buyer will also influence your listing price.

How to determine the price of your home

How to determine the price of your home

Once your home is prepared for sale, it is time to set a price. When determining a list price, there are different factors affecting your home’s value which need to be considered. Besides the home itself, location, schools and neighborhood are a huge consideration.

How can you prepare your home to receive top dollar?

How can you prepare your home to receive top dollar?

Once you have decided it is time to list, you need to take an objective look at your home, which is an understandable challenge for most sellers. Buyers are going to be more inclined to make an offer on a home that has been well maintained and priced correctly.

Staging Your Home for Sale

Staging Your Home for Sale

Selling an empty home can be difficult because people have trouble picturing the home with that lived-in feel. Staging a home is one way to provide a better sense of how the space can be used and attract buyers. It doesn’t have to be difficult or expensive but it does need to be done carefully for the best effect.